Costa Coffee Marketing Plan for China

Costa Coffee Marketing Plan for China This paper aims at outlining the strategic marketing approach of Costa Coffee for entering a new market . Costa Coffee is the British part or retail sales of Whitbread Family. Whitbread is a British Multinational Company and it has franchises worldwide. Whitbread includes Hotels, Restaurants [Household names like TGI Friday], Health and Fitness plus Other Businesses. The contents of this paper include the marketing strategy of Costa Coffee and its expansion plans in China. Introduction The Story The history of Costa Coffee began in a mountain town outside the region of Parma, where there was the house of Costa family. In the late 60s, the Italian brothers Bruno and Sergio Costa, hungry for success, traveled to England, seeking an opportunity for professional advancement. By arriving there, they found how simple the English coffee market was. Motivated by their Italian background and Sergios skills in the roasting of coffee beans, they decided to return to Milan to enrich their knowledge and technique in Italian coffee shops. In 1971, upon their return to London, they bought a three-story building in Lambeth, where they set up their own coffee shop. In the beginning, the Costa brothers worked as producers and wholesalers and were supplying high-class restaurants and specialty stores. Soon, they built their reputation for their dedication to excellent quality of their product. However, in 1978 they had to find some employment for their wives in order not to interfere in their business. Therefore, they decided to create their first coffee boutique in Vauxhall Bridge Road, London, and assigned its management to their wives. This idea experienced tremendous success, and led the brothers to the expansion of Costa coffee boutiques and award their management to relatives and friends. Since the opening day of the first store to date, the same traditional method of slow roasting (18-22 minutes) of coffee beans is used, offering the delicious and fragrant blend Mocha Italia, from 6 Arabica beans and 1 Robusta. Listen Read phonetically Dictionary View detailed dictionary Today, Costa Coffee owns 500 shops worldwide. Costa Coffee believes in its employees skills therefore, it provides intensive employee training at the Cost Coffee Academy. VISION: Costa Coffee vision is to provide the best hospitality to its customers since its range of hospitality products range includes restaurants, hotels and leisure clubs. MISSION: To serve the best coffee in the true Italian style. BUSINESS PORTFOLIO: Costa Coffee has built an unrivaled reputation for coffee excellence, and this is achieved by fully controlling the process, from harvest and selection of coffee beans, from the roasting of the Italian maestros, the choice of engines and compliance with the procedures of manufacture of beverages, ensuring this way that customers can enjoy the same excellent quality coffee at any of Costa Coffee in the world. The drinks are served in 3 different sizes Primo, Medio and Massimo, and the customer can choose between the unique blend of Mocha Italia, or decaf, whole or skim milk and add an extra dose of espresso, flavored syrup, cream, candy or chocolate. There are 15 factors that are combined and help to create the perfect Costa coffee. In addition, in every store worldwide regular controls take place, which ensure consistency and maintenance of quality. Every Costa Coffee has a Barista Maestro (coffee expert) responsible for maintaining the excellence of the drinks served. COSTA COFFEE AND STARBUCKS: Starbucks is the largest competitor of Costa Coffee. Starbucks is the leader in the coffee shop market. Its international presence is in 50 countries. On the other hand, Costa Coffee, is the third biggest coffee specialist in the market with shops in 25 countries. Both companies have an excellent financial performance up to 2005 but in 2008 there was a decrease in revenue and operating profit as a result of the global economic recession. However, in 2009. Starbucks has an improving in cost structure and therefore its liquidity is better than Costa Coffee since it has managed to pay its short term debts. A key factor for both companies is globalization since most leading players in the foodservice market expand their operations in other countries. So the future success of Costa Coffee will be based on its operations outside the UK. The same applies for Starbucks. . THE CHOICE OF CHINA: China is one of the biggest economic forces in the world. Its domestic market is larger so there is a lot of potential for multinational businesses. Its average GDP growth rate is more than 10% despite the global economic crisis (10.9% last quarter 2009) (BBC China economy 2009). International financial analysts believe that the growth of the Chinese economy will continue. Regarding the coffee industry in China, it should be noticed that competition is quite intense but sales in cafes has grown by 8% to RMB36billion (over  £3,487million). It should also be noticed that in 2009 coffee shops chains had a growth of 22% (Euromonitor International August 2009,Cafà ©s/bars China). However, the Chinese market for many international companies is considered a tough market since it is difficult to understand local culture and customeCNY. Therefore, many companies pursue joint ventures and strategic alliances in order to do business in China. In 1998, Starbucks entered China and it has 180 coffee shops. In 2006, Costa Coffee entered China in a different way i.e. through a joint venture with Yueda Group which is based in Jiangsu Province. This was done because a local partner knows the market better so market penetration for the new entrant is easier. However, this also means that Costa Coffee is heavily dependent on Yueda. Costa Coffee has a strong Italian aura that aims at attracting the Chinese market. Affluent Chinese customers want to taste a coffee that is represented by a global brand name. So far, Starbucks has been quite successful in this area. The risk is that by being a partner with Yueda, the brand will be customized too much therefore, Costa will lose its competitive advantage which is the Italian aura. Starbucks has very aggressive expansion plan in China. The crucial point is if Costa Coffee will maintain its brand essence and will not be customized. In this case, Costa Coffee will be a strong competitor to Starbucks. Future trends Strategy The main issue for chained coffee shops is to create a unique experience that cannot be easily copied. The consumers want to enjoy their coffee in a nice environment. The coffee shop space should be comfortable with an ambiente that will be inviting so the consumers will return to the shop again. People will want to live the espresso experience at home so the sales of equipment and coffee will increase as well as the demand for better and higher quality of coffee and beverages in coffee shops. Corporate social responsibility is another issue that chained coffee shops should take care on. They have to prove that they implement ethical practices. Regarding marketing, researchers predict that chained coffee shops will use mobile apps and have social networking tools in the very near future. COSTA COFFEE Financial Data Turnover:  £263.8m (2008:  £216.3m) Operating profit before exceptional items:  £22.7m (2008:  £20.8m) Number of outlets: 881 in the UK, 407 overseas Total Revenue  £ (m) Strategy Our target for Premier Inn during 2009/10 is to deliver around 2,000 new rooms in the UK and overseas. We have a strong pipeline of secured sites and will continue to develop a land bank. Internationally, our first hotel opened in Dubai during 2008 and we will build on this position, intending to open a further two hotels in the Emirates plus one in India. We plan to open around 100 new Costa outlets in the UK in 2009/10. We will capitalise on our strong Costa brand by focusing on new locations, as well as areas where we can replace existing operators, such as in supermarkets, hospitals and leisure facilities. Costa will also continue to strengthen its position across international markets, adding 100 net new stores in the year ahead. MARKETING OBJECTIVES: Enter Greek market and develop a significant market share; Increase product portfolio by new high caliber products; Bring more value to shareholders; Be a leader in its field for customer service; Develop alliances with commercial partners and the communities in which Costa Coffee shops operate. TARGET MARKET Costa Coffee offers a wide range of products suitable for all consumeCNY. So far, coffee in China is consumed in big cities (Beijing, Shanghai, Guangzhou). Coffee producers have targeted young professionals since they are the most westernized, affluent and open-minded. However, they see it as something that is in fashion rather than a regular habit. Another target group for coffee consumption are returnees i.e. Chinese that studied in Western countries and come back to China. They are also affluent and they are accustomed to visiting coffee shops. Ex- pats are another target group. Chinas economic growth has attracted a lot of investments from foreign companies. Ex-pats are used to drink coffee and their number increases every year. It has been estimated that businessmen from Hong Kong and Taiwan as well as Westerners amount to 30% of customers at multinational chained coffee shops as Starbucks. The above customer base has been quite saturated so there is a need to increase customer base. However, coffee is considered a luxury good and the average Chinese cannot pay for a cup of coffee. The average Chinese annual income is RMB 8000 yuan whereas a small cup of Starbucks coffee costs RMS 12 yuan ($1.5 which is the same price as in USA). In the big cities the average annual income is higher however it is still difficult for someone to consume a cup of coffee. If coffee still goes on being considered as a luxury good, it will happen the same thing as in Japan i.e. it will take China more than 90 years to make coffee popular. Market Segmentation: Based on the above the following market segments were defined: Young / Mature professionals Returnees Ex-pats Students Middle Class Upper Middle Class Single Married Bus section and train/airplane passengers Marketing Strategy: Costa Coffee will follow Market Development strategy and the reason for choosing this strategy will be explained below: CURRENT NEW PRODUCTS PRODUCTS 1. Market Penetration Strategy 3. Product Development Strategy 2. Market Development Strategy 4. Diversification Strategy CURRENT MARKETS NEW MARKETS   Ãƒ £Ã¢â€š ¬Ã¢â€š ¬Ãƒ £Ã¢â€š ¬Ã¢â€š ¬Coffee is considered a luxury good. This misperception hinders businesses in identifying customer groups and implement marketing strategies. This misperception also hinders the majority of the population to get acquainted with coffee. The same happened in Japan, where coffee was also considered as a luxury beverage with unreasonably high prices. It has taken almost 90 years for Japan to get acquainted with coffee and still per capita coffee consumption is quite low. This makes things worse since Japan sets the trend for Taiwan and South Korea.   Ãƒ £Ã¢â€š ¬Ã¢â€š ¬Ãƒ £Ã¢â€š ¬Ã¢â€š ¬In China coffee shops open every day in cities like Beijing and Shanghai. However, the average Chinese cannot afford a cup of coffee everyday. Multinational coffee companies have faced difficulties in developing the Chinese coffee market. Although they know how to penetrate mature markets but they see that they have difficulty in immature coffee markets. These companies need to understand better China and its people. Without understanding them all marketing campaigns will be in vain. A characteristic example is the marketing campaign of Nestle which was targeting at the young middle class Chinese although in reality this class does not exist or even if it existed they would not be heavy coffee drinkeCNY. Starbucks has increased awareness but it needs a different strategy for the Chinese market. Only KFC has been quiet successful. Starbucks success cannot be considered as sustainable since it was based on management, financial power and brand name whereas the Chinese market needs entrepreneurship to advance it and this is what Costa Coffee is planning to do. Coffee has been promoted by the Chinese government through festivals and fashion awards however these strengthened the misperception of coffee being a luxury good. Local coffee shops add too many side things such as food, spirits etc. Therefore, they dilute the idea of coffee. Coffee is a product that does not hurt health, stimulates the brain and it is addictive. Based on researches someone who has drunk coffee three times a week for two months in the row is addicted to coffee. Brain stimulation is important for personal wealth and intelligence. Coffee became popular because coffee shops were focused at making the customer accustomed with coffee. When people get accustomed then the market develops at an extremely fact pace. The coffee shop is important for this development and a coffee shop can be a seated place or coffee stands and carts. It is important to make people drink coffee and then offer them ground coffee. Many companies have found as an excuse the fact that tea is dominant in China and there is no place for coffee in a tea dominant country. However, there are no major tea companies that can compete international coffee giants nor is there a specific promotion to protect tea. On the contrary local society support the development of coffee houses and it is not negative to coffee. Costa Coffee will focus on making people drink more coffee. Its new coffee shops will be around areas where people gather such as Universities, stations and office buildings etc. This can be the best promotion since if one group of people becomes loyal to coffee then it will influence other consumer groups. Costa Coffee will focus specifically on these people and its promotions will be measurable and specific. Coffee has an unbeatable image in China and it is known to everyone. Costa Coffee will be based on the quick service restaurant (QSR) concept. QSR is based on the idea of offering cheap, clean and good food and its purpose is to sell to a wider range of population. Costa Coffee plans to adopt this concept. Coffee has a high profit margin but food is what attracts people to the coffee shop. Costa Coffee already offers more products than coffee; however it should plan to add more snacks that are better suited to local customers and a cheaper but good quality filter coffee for taking away. Many local Chinese coffee shops offer food however, they have not formulated a strategy so they cannot be considered as potential competitoCNY. So far in these shops the restaurant is separated form the coffee house something that it is not the case of Costa Coffee. In the next two years the aim is to introduce new product lines that will be offered at affordable prices for the average Chinese consume r. It should be noticed that this does not mean price cutting since this will hurt Costa Coffees brand name. The location of the new coffee shops is also an important part of Costa Coffee strategy. Up today, the coffee shops were opened at locations where population is dense and the income is high. As a result, the rental prices are quite high. Therefore, Costa Coffee is planning to open new shops at bus stations and other busy intersections where rents are lower and the traffic is big. The marketing strategy that will be followed to China is important since it influences neighboring states such as South Korea which is also a new coffee consuming country. If the model of highly expensive coffee will be followed then the consequences will be similar to Taiwan and Hong Kong where there is a negative trend in coffee growth. à £Ã¢â€š ¬Ã¢â€š ¬Ã‚     Ã‚  Ã‚  Ãƒ £Ã¢â€š ¬Ã¢â€š ¬Ã‚  Ãƒ £Ã¢â€š ¬Ã¢â€š ¬Ãƒ £Ã¢â€š ¬Ã¢â€š ¬Ã‚   à £Ã¢â€š ¬Ã¢â€š ¬Ã‚     Ãƒ £Ã¢â€š ¬Ã¢â€š ¬Ãƒ £Ã¢â€š ¬Ã¢â€š ¬ SWOT ANALYSIS: Strengths Weaknesses Established brand name worldwide Expensive prices for the average Chinese consumer Wide range of products Starbucks dominant position in the market Third ranked coffee shop chain in the world Coffee is considered a luxury good Know how of Yuda (local partner) Tea is the daily beverage of the average Chinese Opportunities Threats Big market potential a lot of Chinese Consumers that do not drink coffee Stagnant coffee growth due to high prices Unbeatable image of coffee Possible marketing enforcement of tea companies No competitors are located at bus intersections PESTEL ANALYSIS: Political China has a stable political environment that welcomes foreign direct investments. Economic The Chinese economic growth is impressive (10% per annum). Social Although the income of the average Chinese consumer is low, there is a growing middle class -190 million urban households, or 29%. According to McKinsey, middle class is expected to expand to 75% (372 million), by 2025 (DAltorio 2011). Technological New coffee machines are produced so making coffee at home is easier. Environmental There is a trend in producing organic coffee. Legal There are no legal issues involved. MARKET POSITIONING: The positioning strategy of Costa Coffee will be in line with its international strategy i.e. THE ITALIAN COFFEE MASTERS. The competitive advantage of Costa Coffee is the quality of their coffee. The image of the company is that is has a UNIQUE coffee. Another positioning of Costa Coffee is that this excellent coffee quality can be offered with affordable prices (launch of the new take away filter coffee). THE ITALIAN COFFEE MASTERS This is the tag line that will communicate the Italian aura of Costa Coffee to the mass audience. Since Chinese consumers perceive well the Italian atmosphere it is expected that it will attract more people to Costa Coffee. MARKETING MIX: Product: Brand Name: Costa Coffee is a well established brand that signifies luxury, perfection and excellence. Chinese consumers prefer established brand names. Image/Theme: Luxury Costa Coffee is related to luxury. The coffee shops ambiance is trendy and comfortable. Customers will have a nice time in a flashy environment. However, this luxury image should be cleverly related with the new, affordable, take away filter coffee. The message that will be transmitted is luxury can be affordable and can be taken with you. Color Scheme Costa Coffees shops are in warm tones having brown as the main color. Other colors that are used are green, black and white. The purpose of this color selection is the creation of a comfortable and trendy atmosphere. Service: Apart from coffee, Costa has a reputation of excellent service. Hiring and retaining talented employees and train them accordingly is a strategic goal of the company. Product variety: ESPRESSO A short, strong and black coffee, with no milk. ESPRESSO DOPPIO A double espresso shot. For those who like it strong. RISTRETTO An extra short coffee, even shorter than an espresso, with an even stronger flavour. MACCHIATO Espresso topped with just a dash of milk. Yum. AMERICANO Coffee, mixing shots of espresso with hot water. Add milk if you like. FLAT WHITE A rich, full-flavoured coffee with a velvety, smooth texture. Each Flat White is hand-finished with a distinctive pattern. CAPPUCCINO Coffee combining espresso with steamed, frothy milk. Chocolate on top if you have a sweet tooth. CAFFE LATTE Coffee made with steamed milk. Not as strong as a cappuccino, but just as good. MOCHA Espresso with hot chocolate, topped with steamed, frothed milk. (Source: Costa Coffee 2010) Costa Coffee products variety includes iced tea and coffees as well as cakes, pastries, Panini and sandwiches. Prices: Costa Coffee prices are generally higher than other coffee shops. High prices are related to the outstanding quality and taste of Costa Coffee. Therefore, the traditional customer groups of Costa Coffee are high and middle classes. Costa Coffee believes that a reduction in its prices will harm its brand name. However, it wants to increase its Chinese customer base so it will offer a filter coffee for takeaway at affordable prices. Chinese middle class growth rate is significant, it will reach 372 million by 2025, it is a social class that cannot be neglected. Therefore, Costa Coffee is planning in the next three years to offer its products at affordable prices for the Chinese middle class without harming its brand name. Locale / Setting: The next Costa Coffee shops will be at busy intersections e.g. bus, train stations and at areas where office buildings and Universities are located. It will focus again on the big cities like Shanghai and Beijing. The aim for the next three year is to have 30 new coffee shops at both cities. Promotion: Costa Coffee will not do a lot of advertising since its brand name is recognized. However, there will be special sales promotions at its new shops for the new filter coffee that can be taken away. Costa Coffee is based on word of mouth advertising since reputation is very important. MARKET DEMAND It is important to measure the market before launching new products and shops. It is also important to measure the market after the launch of the new products / shops so as to see their effects and gain a larger market share. Growth Share Matrix There are two factors that are important for the expansion to new markets and these are : market attractiveness and the Business Strength. Market Attractiveness Business Strength Factors Rate Factors Rate Overall Market Size 70% increase (2004-2012) Market Share 5.0 Annual Market Growth Rate 7.8 Product Quality 5 Competitive Intensity 4 Brand Reputation 4.5 Technological Requirements 2.5 Distribution Channel 3.5 Inflationary Vulnerability 4.9 Promotional Effectiveness 4.5 Productive Efficiency 4 Managerial Personnel 3.5 Market Attractiveness As it is seen above, the attractiveness of the Chinese market is very high. The annual growth rate of the coffee market is high. There are no significant technological requirements since Costa Coffee already possesses advanced technology. Inflation is quite high and it seems that it will increase in the near future, however the targeted market groups remain unaffected (growing Chinese middle class). Partnership with Yuda will protect Costa Coffee from any possible dangers. Therefore, the Chinese market is very attractive and suitable for coffee shops expansion. Business Strength Costa Coffee is part of the well-known Whitbread Family. The quality of Costa Coffee is unquestionable. Costa Coffee owns more than 500 stores worldwide. Its outlets are in Europe, UK, Middle East, India, Pakistan and China. In order to maintain its excellent reputation, Costa Coffee will continue its policy of recruiting, training and retaining the best available employees in China. Business Strength High Medium Low High Medium Low Costa Coffees Business Strength is high and the overall position is ideal for further expansion into the Chinese market. Projected Sales in CHINA Costa Coffee projected sales are expected to rise to almost 97% in 2012 and this is due to the launch of the new takeaway filter coffee and the new shops at the busy intersections. This rate is expected to slow down (87%) in 2013 and this is because the one time visitors are expected to cease to visit the coffee shops and the existing customer base is expected to remain. An extensive marketing promotion through emails, customer clubs, social media etc. is expected to increase market share. The above numbers are very impressive and expansion seems ideals. Sales forecasts per customer groups are also very promising.: Market 2012 2013 2014 Total Students Youngsters CNY. 20,000,000 CNY. 23,00,000 CNY.6,300,000 CNY 49,300,000 Ex pats and returnees CNY 7,555,000 CNY 7,000,000 CNY. 12,800,000 CNY. 27,355,000 Families CNY. 9,700,000 CNY. 9,850,000 CNY. 17,200,000 CNY. 36,750,000 Professionals CNY. 17,750,000 CNY. 32,750,000 CNY. 92,000,000 CNY. 142,500,000 Totals CNY. 55,005,000 CNY. 72,600,000 CNY. 128,300,000 CNY. 255,905,000 According to the above table it can be seen that professionals is a group that has a lot of potential. This is because the Chinese middle class is rising and the coffee culture is mounting too. Another reason for the increase in sales in professionals is due to the location of the new coffee shops. There will be located in busy intersections where there are many office buildings. Newspapers and other electronic media have approached Costa Coffee and various interviews and programs have been made which boost Costa Coffees reputation even more. BUDGET FORECASTS: The forecasted budget for the upcoming three years is as follows; TYPE 2012 2013 2014 Total Accommodation CNY. 2,000,000 CNY. 5,000,000 CNY. 7,000,000 Training CNY. 1,500,000 CNY. 500,000 CNY. 4,000,000 CNY. 6,000,000 Transportation CNY. 250,000 CNY. 350,000 CNY. 1,000,000 CNY. 1,600,000 Fixtures CNY. 2,000,000 CNY. 7,000,000 CNY. 9,000,000 Total CNY. 5,750,000 CNY. 850,000 CNY. 17,000,000 CNY. 23,600,000 Future promotion and expansion plans: Costa Coffee will be launching more coffee shops in the major cities of China (Beijing and Shangkai) but the plans are to expand all over China after having created a considerable market share in the above cities. The expansion has been planned for the next year that is 2012. In the next two years the next cities where new coffee shops will be located will include Guangzhou and Shenzhen. Costa Coffee is not in favor of extravagant launching campaigns. It supports the use of electronic and social media as well as corporate social responsibility programmes and actions. It also believes in the right location of its shops. So, the marketing activity will be low except the posters that will be in the shops, as sales promotion, advertising the new takeaway filter coffee. ANALYSIS: Costa Coffee has a lot of potential for further intensifying its expansion efforts in China. It already possesses a significant market share in the Chinese market. The reason behind it is the unbeatable image of Costa Coffee and the advertisement (word of mouth) done by people who have visited its outlets. Sales are expected to rise in the following years and they are expected to rise even more in the forthcoming years since Costa Coffee is focusing on the rising Chinese middle class. Students and youngsters in general set the new trends so their influence in increasing coffee consumption and visiting coffee shops is of outmost importance. By further using social media, Costa Coffee is expected to increase its market share in this group. Professionals always seek quiet place to do their official or unofficial meetings. Costa Coffee is an ideal place to do these meetings. Apart from that, Costa Coffees activation in social media will certainly increase its future revenue. In conclusion, it can be said that Costa Coffee has so far implemented an excellent marketing strategy and the new campaign that it will launch for the takeaway filter coffee as well as the location of its new shops will help it increase its sales and gain sustainable competitive advantage. RECOMMENDATIONS: Sales numbers are very promising however the local partner should follow all the below the line activities mentioned. Costa Coffee should continue with low promotional strategies. Apart from posters inside the outlets, Costa Coffee should consider the use of bill boards at the busy intersections.

Forming Public Policy on AIDS epidemic in Sub-Saharan Africa :: essays research papers

Jarrod Stafford Government 9 A.M. Forming Public Policy on AIDS epidemic in Sub-Saharan Africa Strengths of Current Policy †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  15 billion dollars of aid over 5 years †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Bring African AIDS epidemic to forefront †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Dispersing resources quickly †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Using new approaches and leadership model †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Employing evidence-based decisions †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Demanding accountability for results  Ã‚  Ã‚  Ã‚  Ã‚  Weaknesses of Current Policy †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Not attacking root causes of problem †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Waited many years to act effectively Opportunities †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Drug testing †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Drug market †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Showing long term good will around world †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Increase influence in government and economy. †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Case study for HIV/AIDS  Ã‚  Ã‚  Ã‚  Ã‚  Threats †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Increase spread of HIV/AIDS throughout world †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Compound economic and societal problems such as starvation, lack of education, and poverty †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Reduce the ability of the government to handle the rising social structure dilemmas and healthcare costs †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Exacerbate regional and ethnic tensions †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Further strain on economy †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Discourage foreign investment and tourism The HIV/AIDS epidemic is a horrific plight affecting every country in the world. HIV stands for 'human immunodeficiency virus'. HIV is a retrovirus that infects cells of the human immune system and destroys or impairs their function. AIDS stands for 'acquired immunodeficiency syndrome' and describes the collection of symptoms and infections associated with acquired deficiency of the immune system. At the end of 2004, 39.4 million people worldwide were estimated to be infected . No other area has been hit harder than the Sub-Sahara Africa region. Sub-Saharan Africa has just over 10% of the world’s population, but is home to more than 60% of all people living with HIV—some 25.4 million . Africa’s AIDS challenge is a multifaceted problem which requires a unique, flexible, and multipronged approach. Education, prevention, and treatment are a necessary start but the United States must look deeper in order to effectively and properly help the communities of Sub-Saharan Africa. Current US policy under President George W. Bush is a massive change to previous policy. It commits 15 billion dollars of aid over a five year period. It is supposed to get resources to the frontlines of this battle quite quickly, use new approaches and a new leadership model. It is described to employ evidence-based decisions and demand accountability for results as well. The world must pray that the enemy has not grown too efficient in the 14 years since it has been identified. It does lack a focus on key issues that are at the root of the problem. AIDS, as are many diseases, is spread rapidly in areas of poverty.   Ã‚  Ã‚  Ã‚  Ã‚  There are many threats and even a few opportunities relating to HIV/AIDS in Sub-Saharan Africa. Left unchecked this situation would most definitely spill over and increase the rapid spread of HIV/AIDS through out the world.

Understanding the Great Commission by the Grace of God and the Help of

Understanding the Great Commission by the Grace of God and the Help of a Cloud of Witnesses â€Å"All authority in heaven and on earth has been given to me. Therefore go and make disciples of all nations, baptizing them in the name of the Father and of the Son and of the Holy Spirit, and teaching them to obey everything I have commanded you. And surely I am with you always, to the very end of the age.† Matthew 28:18 Clear as a bell, Jesus calls from the pages of scripture to share His love with one another, making disciples of all nations, teaching all peoples to obey his commandments. But how do we do this? What design would God have us follow in evangelizing in this world? What is the best method of sharing witness of Christ in human life, without alienating and condemning people who do not share our knowledge of salvation? In sharing stories of faith and life experience, an author shapes both personal and public perception of what it is to live with Christian faith. To write is to give voice to thoughts from the mind’s inner tissue and the spirit’s impulse, to interlock energy and life into communication of ideas and conceptions. As a transformative thinking process, autobiography transcends physical limits. In reading Breathing Space, I became familiar with Neumark’s personal world, familiar with her feeling on relationships, her church, her sense of mission and her desires for God’s presence in her life. Though I had never met her before she flew to campus to speak about her book, I felt as though I knew her on sight. This suspension of physical limitations on the transmission of thought and feeling holds an incredible potential for communication of faith, though it is not necessarily reciprocal; she hadn’t a clue ... ...ing to accept â€Å"the love of Jesus down in my soul,† and accepting myself as sinner, I trust that God’s will in my life is coming to fruition. For I have a piece of love that will never grow old! Bibliopgraphy Hettinga, Donald R. Presenting Madeleine L’Engle. New York: Twayne, 1993. L’Engle, Madeleine. Two-Part Invention: The Story of a Marriage. Toronto: Collins, 1988. L’Engle, Madeleine. Walking on Water: Reflections on Faith and Art. Weaton, Illinois: Harold Shaw, 1980. Neumark, Heidi. Breathing Space. Boston: Beacon, 2003. Yohanannan, K.P. Revolution in World Missions. Carrollton, Texas: Gospel for Asia, 2003. Sources Consulted Bosch, David J. Transforming Mission: Paradigm Shift in Theology of Mission. Maryknoll: Orbis, 2000. Thomas, Nicholas. Colonialism’s Culture: Anthropology Travel and Government. Princeton: Princeton, 1994.

Corruption in Pakistan Essay

Abstract: Corruption is a very old problem in government, and concern about corruption has shaped the development of public services. For example, in many countries a Public Service Commission conducts exams or sets for the selection of suitable Candidates to be appointed to the Civil Service posts. In this way it prevents Political patronage, as well as promoting expertise. Many countries have established specialist anti corruption agencies relatively independent of the police or of the government. Since the mid 1990s, there has been new international attention to corruption. Transparency International (TI), an NGO founded in 1993, publishes an Influential Corruption Perceptions Index1, and has a number of national groups that lobby governments. The World Bank and the Asian Development Bank now Promote anti-corruption in their lending. Economists have become influential in International thinking about corruption. Introduction: Corruption is a method and a technique adopted just to bypass the rule of law and engulfing the whole system into socio-economic turmoil. Furthermore, corruption, being the mother of all ills, gives birth to multifarious problems including nepotism, favoritism and negating meritocracy, transparency and accountability. It is an established fact that the cruelty shows its influence as the rule of law is abrogated. Banking scams, industrialist’s monopoly to create baseless crises, bypassing the constitutional supremacy, lavish living styles of the ruling class, foreign tours under the head of national exchequer, general apathy, neglect, carelessness and an attitude of indifference towards national issues are all the outcomes of corruption which is root cause of all evils in the motherland. The South Asian countries have been pluralist societies; however, the legacy of colonial rule was a fragmentation of loyalties through corruption and bribery. That is why corruption and nepotism continue to exist. Loyalties to a particular group; family; caste or ethnic, religious, or linguistic community invites corruption in the form of nepotism. Since independence, the nationalization of bank and industries in the 1970s, the use of foreign aid, and the infusion of drug money into the economy, corruption has become even more systemic. Lack of accountability is an outcome of nepotism and favoritism. How can a corrupt person be held accountable by a corrupt authority? All in all the entire unfortunate system is prone to the monster of corruption. In such dismal state of affairs, the question of accountability does not arise. Only lucrative and emotionally charged speeches and pledges can never come up to the expectations of the people. Rule of law is the only option that can pave way for accountability. Incompetent judiciary in terms of not bringing the culprits in to the gallows of law and absence of bringing the corrupt politicians and policy makers to the books is another decisive factor in today’s sorry state of affairs. In the same manner the unnecessary delay in deciding the cases of corruption is a clear explanation of the adage: the justice delayed is justice denied. In much the similar fashion, highly centralized economy, breeds conflict amongst the poor and the rich. The growing influence of the privileged class always uses the influential authority to snub the poor people. In such a grim situation, the victims and the upper both use their influence at their maximum extent to have maximum benefit from the opportunity. Thus the capitalism is in the forefront in bringing and paving ways for corruption. Corruption evolves as a result of evasion of ethical and religious norms. Religion always asks the believers to have a solid strive in bringing a moderate society. It agrees in favor of decentralized economy. Regulation of wealth according to rule of law is the motto of Islam. The discussion on corruption in Pakistan would never be complete without having a glance on National Reconciliation Ordinance, a symbol of corruption in Pakistan. It was promulgated by a military dictator to serve his own vested interests. It freed all the politicians and civil servants until 1990, who were convicted on charges of corruption. PPP and PML (N), the big political giants remained the beneficiaries of this ordinance. Under the provisions of NRO, the civil servants, politicians and major industrialists were given a safe passage to escape from all the charges of corruption and made them free of any sin. NRO, most appropriately can be termed as the law that legitimized corruption in Pakistan. The cost of corruption is high. Stolen resources from education budgets mean overcrowded classrooms and crumbling schools, or no schools at all. Books and supplies are sometimes sold instead of being given out freely. Schools and universities also ‘sell’ school places or charge unauthorized fees, forcing students (usually girls) to drop out. Teachers and lecturers are appointed through family connections, without qualifications. Grades can be bought, while teachers force students to pay for tuition outside of class. In higher education, undue government and private sector influence can skew research agendas. The end result is limited access to – and poor quality of – education, and a social acceptance of corruption through a corrupted education system. Theme: There is little doubt that corruption impedes economic development, lowers the ratio of private investment to GDP, and has a negative effect on the functioning of democratic institutions. Therefore, corruption poses a serious development challenge. In the political realm, pervasive corruption undermines democracy and good governance by undermining  formal democratic processes, including elections. More generally, corruption erodes the institutional capacity of government institutions as formal procedures are ignored, resources are diverted for private gain, and public offices are paid off through bribery or other means of enrichment. The good news is that there appears to be an inverse correlation between democracy and corruption; strong, robust democratic institutions result in less corruption across the system. The role of sound democratic institutions, including an independent judiciary and an independent media, along with active political participation, is crucial to the fight against corruption. SCOPE We need to call on our politicians and public officials to be accountable for their actions. How can we trust them if we don’t know what they’re doing? We must demand that they put in place regulations which will force them to act openly. Then corruption can’t hide. And our trust in the political process will improve. When leaders act transparently, showing us clearly what they do, we can make informed choices when we vote. And we can hold them to account once elected. From grassroots groups to big organizations, civil society has a crucial role to play. We can monitor electoral campaigns and parties’ activities. If state resources are abused, we must report it. And if regulations to prevent corruption aren’t in place, we must demand them. Rules about politicians’ conflicts of interest. For example our regulations to stop corporate lobbying and political funding from distorting the democratic process. If companies publish their donations, the y can show their contributions aren’t intended to win favors. By speaking out, we can show that everyone gains from honest elections and open decision-making. Background Benazir Bhutto of the Pakistan People’s Party (PPP) first came to power in August 1990 but later was dismissed. Her government was replaced by Nawaz Sharif and his Islamic Democratic Alliance (IJI) party in April 1993. After the resignation of both the president and the prime minister, and an interim government, elections were held, which resulted in a second term for Bhutto and the PPP. Her government was again dismissed in November 1996. Sharif returned as prime minister but this time representing the Pakistan Muslim  League party -N(PML-N). This era of democratic government ended in October 1999 following a military coup led by General Pervez Musharraf. After declaring himself the chief executive, the Supreme Court validated Musharraf’s claim to the presidency in May 2000. In 2002 a parliamentary election returned civilian rule, yet the Musharraf presidency was extended for another five years. During the military government, former Prime Minister Bhutto was indicte d and convicted on corruption charges at home (in April 1999) and abroad (in Switzerland in July 2003). Former Prime Minister Sharif was also tried and sentenced for acts of terrorism in April 2000 although he was eventually pardoned and went into exile. Against this backdrop, the political situation in Pakistan deteriorated. A devastating earthquake in 2005 in the Pakistan-administered Kashmir region greatly strained the government. In March 2007, further turbulence arose after the dismissal of Chief Justice Iftikhar Mohammed Chaudhry for alleged misuse of office. Violence in the northern province of Waziristan and in the province of Balochistan in the south served another blow to national unity. After a period of civil unrest, Musharraf was re-elected to the presidency in October 2007, declaring a state of emergency and suspending the constitution within a month of taking office. Although parliamentary elections were to take place in 2007, they were first postponed because of worries of instability and later as a result of the assassination of Benazir Bhutto in December 2007. When th e elections finally took place in February 2008, President Musharraf was defeated by the PPP and PML. The parties formed a coalition government in March 2008 with a new prime minister in power: Yusuf Raza Gilani. The Supreme Court justices that Musharraf had dismissed during the country’s state of emergency in 2007 were then restored. Currently, the fate of President Musharraf seems uncertain now that his party has been excluded from the ruling coalition. However, he has so far not given any indication that he is considering any type of voluntary resignation. Corruption in Government Corruption is rising in Pakistan society and now it is a bitter reality. Almost every person is corrupt no matter belongs to government or not. Pakistan is blessed with corrupt and fraud people from President to MPA all are corrupt who are sitting in Assemblies and Parliament and are said to be  called the so called leaders of Pakistan. The corruption does not only present in high government officials but every single Pakistani is corrupt. In my point of view corruption is in blood of Pakistani’s and without it our identity is incomplete. According to Transparency International Report in Pakistan corruption is increasing on every level from low level to high the ratio is the same and the result the general public have been crushed in a wheel of inflation. In Pakistan corruption is happening in all the departments whether it’s police, custom, education, media, judiciary it is almost everywhere every single institution. One cannot think of getting an NIC or passport eas ily without bribing the so called government employees who are said to be called the helpers of common man but in my point of view in every government institution corruption have been done openly without any fear. Because when our judiciary is corrupt that who will think of being punished in this corrupt society. It’s not only the fault of corrupt government which are rolling on us and has made our lives like hell, it’s our fault also when we quietly bear all the unfair things happening all around at least we should raise a voice but it is also impossible. Pakistan corruption has touched the sky and now it’s become uncontrollable and it has been spread like a fire in every institution of Pakistan. Pakistani nation are now use to the rising corruption in society and we the common man have mould ourselves in such a way that we also adopt the way of corruption in our daily lives. Corruption is not only done on high level and in government offices but it’s been happening all around because common people are get inspiration from high level officials and adopt the same behavior as they do for destroying general people. When milk man mixes water in milk what is this, this is also corruption but done on low level and from this also common man will be affected. When traffic police do Chelan of an ordinary citizen while violating traffic rules so the challenge meant nothing to us we just bribe the officer and all things better. Now the common man has also learnt the surviving techniques in the corrupt society like Pakistan and in way only we are able to survive. Corruption is there in Pakistani society and it cannot be controlled or stopped because of corrupt government and its Pakistan bad luck that after Liaquat Ali Khan Pakistan has been ruled by corrupt people. To whom we can  say that stop the evil of corruption from Pakistan but we the common man can only appeal to International organization who are funding our failed stated that â€Å"FOR GOD SAKE, DOES SOMETHING, TAKE HOLD OVER THE PAKISTANI GOVERNMENT, ARMY SOURCES AND ALL DEPTS. WHO ARE BECOME THE SLAUGHTER FOR GENERAL PUBLIC.OTHERWISE, HUMANITY WILL BE RUINED.† Corruption is not a new phenomenon in Pakistan. The consensus is that corruption had started taking root immediately after Pakistan’s creation in 1947, when people in collusion with the bureaucracy filled fake claims to get property allotted to them. But none of the seven Prime ministers till 1970, Liaquat Ali Khan, Khwaja Nazimuddin, Muhammad Ali Bogra, Ibrahim Ismail Chundrigar, Chaudhry Muhammad Ali, Huss ain Shaheed Suharwardy or Feroz Khan Noon were ever accused of being directly or indirectly involved in any kind of corruption. Neither did the Ayub Khan or Zulfiquar Ali. Bhutto governments encounter serious allegations of corruption. However, corruption received a huge fillip during ‘the lost decade’ under military dictator Zia ul Haq, when the US was fighting the former Soviet Union in Afghanistan and bags full of dollars were landing at the infamous Ojhri camp, the ISI covert headquarters in Rawalpindi. After Zia, two governments each of the PML and the PPP were dissolved on charges of corruption, following which Transparency International declared Pakistan the second most corrupt country in the world in 1996. When Pervez Musharraf took over in 1999, he promised ruthless and across-the-board accountability. Headed by Lt. Gen. Amjad Hussain, NAB managed to send shivers down several spines (particularly those of the business community) and succeeded in recovering Rs 300 billion. In the process, however, he sparked off massive capital flight, which forced then Prime Minister Shaukat Aziz and former SBP governor Dr Ishrat Hussain to beg Mu sharraf to call off the witchhunt for businessmen. Hussain was thus unceremoniously ousted and none of his successors were willing to take up the cause. Meanwhile, it is said, the Chaudhrys of Gujrat prevailed upon Musharraf and forced him to give up the drive against corruption and go instead for their political opponents. This gave birth to the infamous National Reconciliation Ordinance, the object of which was to pardon the corrupt and the criminals in the name of national reconciliation. But in December 2009, the Supreme Court declared the ordinance illegal. Meanwhile, the past PPP government has won for  itself the dubious distinction of being the worst government in last 64 years. The title may not be wholly undeserved: a number of top government officials (including ministers and senior officials) have either been sent to jail or have had criminal investigations launched against them on the directives of the Supreme Court (this list includes our new prime minister Raja Pervez Ashraf, who faces charges in a rental power case in which Rs120 billion were swindled). Meanwhile, the Federal Board of Revenue (FBR) is also considered among the biggest players in the corruption game. According to a daring statement made by the previous PPP finance minister Shaukat Tarin, the premier tax collection agency is involved in tax evasion worth Rs 500 billion annually. This is why one never hears of tax evaders being jailed in Pakistan; ‘punishment’ comprises nominal fines and penalties, which further encourage evaders to remain within the ever-expanding underground economy. While the World Bank gave $150 million to Pakistan for reforming the FBR and effecting real documentation of the economy, nothing has happened so far. That said, Pakistan is not the only victim of corruption. Even so called honest societies in the west, including the US, seem to shine on the surface but are rotting at the core due to corruption. Among recent laws introduced in the European Union is one that states that corruption cannot be challenged in a court of law; hardly anybody is arrested in the US for having committed financial fraud. The black economy is also a global phenomenon which, according to The Economist, accounted for a missing nine trillion dollars worth of output in 1998, an amount close to the size of the US economy. Later, a study by Australian economist Friedrich Schneider attempted to measure the size of the black economy in 76 developed and emerging economies. Among the findings was the fact that underground activity is equivalent to 15 percent of officially reported GDP on average in rich economies and about one-third of GDP in emerging ones. In India, the black economy which was rampant in the 1970s is back and booming, pushing up stock and property prices, caus ing inflation and even making the Indian rupee unusually strong against the dollar. The black economy is growing in India and is now estimated to be worth a stunning 500 billion dollars, almost half the size of the official economy. National Accountability Bureau (NAB) chief, Admiral (retired) Fasih Bokhari has said at a press conference in Islamabad that in his estimate, corruption in Pakistan could  be Rs 10-12 billion a day. Earlier, the NAB had put out a relatively less shocking figure of six to seven billion rupees a day which had upset the cabinet of Prime Minister Raja Pervaiz Ashraf. The retired admiral has responded to the ire of the politicians by being blunter. The factor of the politicians is significant. When you cut them out, the world detects significant cutback in corruption. During the early days of the General (retired) Pervez Musharraf regime, there was subsidence in the occurrence of graft because his government was still to expand to get him the ‘legitimacy’ he wanted as a ruler. After patterns of corruption get repeated, the people start complaining about it. Their encounter with graft takes place with departments that deal with them: the police, the judiciary, the income tax bureaucracy, the customs, land records, etc. In many cases, at the provincial and federal levels, departments are presided over by politicians as ministers. Third World levels of corruption have been identified and accepted as unavoidable. The noise of corruption in India and China is deafening but no one says they are ‘failing states’ because of corruption. In fact, both are counted as successful in comparison to the ‘no-corruption’ countries in the EU and the US superpower itself. Those who advocate ‘tough accountability’ before the 2013 elections in Pakistan need to reflect a little on the precedents. But that doesn’t mean we should do nothing about the loss of public trust in the NAB and the Federal Investigation Agency (FIA) and other corrupt anti-corruption institutions. First of all, the NAB, FIA and FBR should be constitutionally protected in their powers to take action against offenders. But the catch is that Pakistan’s problem number one is not corruption but law and order and writ of the state. As China and India demonstrate, a country can still be rated ‘successfulâ⠂¬â„¢ if it has a functioning economy undamaged by a dysfunctional state. All the more significant because until a few weeks ago, the former navy chief had estimated that the amount lost through corrupt practices was just Rs 5 billion a day. And the revised figure is giving severe heartburn to politicians; former civil and military officials as well as the people of Pakistan who are now demanding Bukhari expose and take action against the corrupt. However, even if Bukhari were so determined, he’d be walking into the Augean stables. ‘Pakistan’ and ‘corruption’ are synonymous in the eyes of the world. Not only has the vice gained acceptance as a way of life,  corruption has been institutionalized in Pakistan over the years. Take, for example, the latest ordinance promulgated by President Asif Ali Zardari, which allows investors to invest in the stock market without disclosing their source of funds till 2014. Plain as a pikestaff, the move is aimed at assisting people to whiten their black money and evade accountability, a fact confirmed by concerned officials. However, the Securities and Exchange Commission of Pakistan continues to insist that the move is essential to jumpstarting investment since the stock market is a risky business and won’t attract significant investors under the prevailing circumstances. That said, there are primarily two categories of corruption in Pakistan. One is tax evasion, which funnels monies into the black economy; the second is the siphoning of funds from the formal economy by the informal economy. It’s this latter category that hurts the Pakistan economy most. The practice that generates the largest gains for tax evaders in Pakistan is the under invoicing of import goods, particularly machinery. Since the economy is largely under documented, the culprits easily get away from under the noses of the authorities responsible for maintaining checks and balances and eradicating sham business practices. But corruption is not a new phenomenon in Pakistan. The consensus is that corruption had started taking root immediately after Pakistan’s creation in 1947, when people – in collusion with the bureaucracy – filed fake claims to get property allotted to them. Low Salaries The basic reason for corruption is low salaries as everyone is finding a way to better their living standard as much as they can; it’s also a human nature that he has everything more and more. So mostly corruption is to be seen where there are people having fewer salaries they use corrupt ways to achieve the goal. It is true that they do not have any other way to fulfill their wants. The Judiciary The other sector in Pakistan which is seen as notoriously inefficient and corrupt is the judiciary. According to TI Pakistan’s 2006 survey, 96 percent of the people who came in contact with the judiciary encountered corruption and 44 percent of them reported having  to pay a bribe to a court official. The judiciary is also viewed as lacking independence from the executive and contributing to a general culture of impunity. Despite these problems, judges are exempt from oversight and investigations by Pakistan’s national anticorruption agency, the National Accountability Bureau. The business community generally lacks confidence in the capacity of the judiciary to enforce rules and laws, and the settlement of disputes often involves paying bribes. For example, the judiciary takes an average of 880 days to settle a business dispute at a cost of 24 percent of the claim the country’s tax and public finance administration has also been affected by corruption Survey According to a survey carried out by Transparency International the corruptions factors are as follows along with their results in terms of percentage. TI-Survey on Causes of Corruption-Mega & Petty †¢ Lack of Accountability (31.68%) †¢ Low salaries (16.54%) †¢ Monopoly of power (16.43%) †¢ Discretionary powers (12.61%) †¢ Lack of transparency (9.97%) †¢ Power of influential people (4.59%) †¢ Red Tapism (4.28%) †¢ Others (4.9%) Survey the most corrupt departments in Pakistan. Measures Now in order to combat them few measures need to be taken are as follows †¢ Strengthening of Institutions †¢ Supremacy of Law †¢ Prevalence of code of conduct †¢ Proper checks and balance on all officials as well as citizens †¢ Increase in salaries and incentives †¢ Restoration of judiciary on free basis †¢ Hiring of new employees on merit rather than beneficiaries †¢ Proper awareness campaigns need to be formed Corruption in society In areas of food and water, education and health, employment and so forth people across Asia face extremely serious problems of corruption. When attempting to gain the basic services to which they are entitled as members of society, corruption remains a serious obstacle. we are not implementing the good system and processes and nor we are whole heartedly following that political system, due to this, corruption is the main produce which we are reaping now and that’s why we are looking for a leadership who will follow the rules whole heartedly and put us on track. Impact of corruption on our society To a varying degree, corruption exists in almost all countries. However, the degree to which it impacts the common people’s lives and increases poverty is directly proportional to the level of this scourge and how widespread it is in society. A country’s or provinces development depends on how much of the States resources are lost to this ugly practice. In developed countries, where corruption is limited to a small number of projects and where common people do not encounter it on a daily basis, the adverse impact tends to be marginal and does not jeopardize the welfare of its people. In contrast, a poor country like Pakistan, where each borrowed dollar must be spent to uplift the people from poverty, it has a significant impact. A recent World Bank report lists corruption and lack of transparency as the two core reasons that hamper Pakistan’s drive for development. Corruption can also affect the various components of sports activities (referees, players, medical and laboratory staff involved in anti-doping controls, members of national sport federation and international committees deciding about the allocation of contracts and competition places). Corruption in Education Education is a fundamental human right and a major driver of human and economic development. It strengthens personal integrity and shapes the societies in which we live. Since education typically comprises 20-30 per cent of a country’s budget, it is critically prone to corruption, from national education ministries to local schools and universities. The cost of corruption is high. Stolen resources from education budgets mean overcrowded classrooms and crumbling schools, or no schools at all. Books and supplies  are sometimes sold instead of being given out freely. Schools and universities also ‘sell’ school places or charge unauthorized fees, forcing students (usually girls) to drop out. Teachers and lecturers are appointed through family connections, without qualifications. Grades can be bought, while teachers force students to pay for tuition outside of class. In higher education, undue government and private sector influence can skew research agendas. The end result is limited access to and poor quality of education, and a social acceptance of corruption through a corrupted education system. SUMMARY Corruption remains a substantial obstacle for Pakistan where it is still perceived to be widespread and systemic. Petty corruption in the form of bribery is prevalent in law enforcement, procurement and the provision of public services. The judiciary is not seen as independent and considered to be shielding corrupt political practices from prosecution. Various efforts over the past years have tried to develop institutional mechanisms to address these problems. A National Anti-Corruption Strategy, which was developed in 2002, offers a comprehensive plan for tackling corruption. The executing agency, the National Accountability Bureau (NAB), is endowed with comprehensive powers to investigate and prosecute cases. However, a lack of political will, coupled with the perceived co-option of the judiciary and the arbitrariness of many anti-corruption proceedings, are major obstacles in the fight against corruption. Conclusion In Pakistan, corruption has eaten up the inner of people belonging to all walks, sections, areas and classes in the country. The poorest is least corrupt only because there is nothing handy to steal from the laborer who puts in half a day’s work and charges for the full day, is as corrupt as the executive engineer in a government department who puts half the project funds in his pocket. The problem, therefore, is somewhat larger than it appears. Corruption has become part of our system. It is much easy to diagnose the problem, analyze it and lay it out explicitly but it is more difficult to prescribe as to what can be done about it. Fortunately, the solutions to all the problems sketched out above are well known: i.e. transparency, openness accountability, selection on merit, privatization,  competitive tendering, and removal of discretion and enforcement of the rule of law. Not with standing, mentioning or diagnosing the hallmarks of an egalitarian society or corruption. Fr ee policy; there is dire need to pen down practical measures in removing or rooting out corruption from the country. Following steps may also ensure corruption-free future in our country. Establishment of independent commission to combat corruption and ensuring independence of regulatory institutions, and independent judiciary, in this regard, plays a vital role in upholding the rule of law and protecting a society against corruption. It can ensure that no one is above the law. There is also need to ensure the independence of regulatory institutions such as the Central Bank, Securities and Exchange Commission in order to prevent major corruption in relation to the financial operations of banks and stock exchanges. Loans must be issued pledging the equal value property without politician’s pressure. Declaration and publications of assets of all persons holding elected office and their family members, such declarations should be available for inspection to the members of the public. In the UK a number measures have been adapted to monitor and provide checks on activities of members of Parliame nt. A register that is open for inspection by the public is maintained in which members have to declare nine categories of interest from which they may derive financial benefits. All the public servants should be compelled by law to clear their deskwork within a reasonable time. Failing which, they should be punished with deduction from their pay because sometime they delay in work to get some benefit from people. Work in offices should be automatic so that needy persons do not have to visit offices and give an opportunity to clerks to make illegal demands. Citizens should be free to lodge complaints with courts or ombudsman. Discretionary powers of officials should be kept to the minimum and be monitored by respectable citizens. Let us revive social boycott of corrupt politicians, officials, businessmen and even journalists. In addition there is a dire need to organize various forms of civil society groups, raise voices and keep on highlighting these issues, use the free press to expose the real instances of corruption and malpractices and act as pressure group. Moral and religious awareness are also key solutions to this problem.

Performance and Safety of Hydraulic Turbines

Research Paper M.V. Sai Ram AP17110020010 Branch: ECEHYDRAULIC TURBINES:Abstract: The first part of the paper contains the choice of small turbines for run of the river power plants. Then a discussion is given on the optimization of the performance of different types of large turbines. Finally a discussion on the safety and necessary maintenance of turbines is given with special attention to bolt connections.A set of empirical equations has been developed which defines the peak efficiency and shape of the efficiency curve for hydraulic turbines as a function commissioning date for the unit, rated head, rated flow, runner speed, and runner throat or impulse turbine jet diameter. The aim of this investigation was to develop an environmentally friendly nano -hydraulic turbine utilizing waterfalls. A model of an impulse type hydraulic turbine constructed and tested with an indoor type waterfall to arrive at an optimum installation condition. Effects of an installation parameter, namely distance between the rotor and the waterfall on the power performance were studied. The flow field around the rotor was examined visually to clarify influences of installation conditions on the flow field. The flow visualization showed differences of flow pattern around the rotor by the change of flow rate and rotational speed of the rotor.Every single turbine is custom-designed specifically to meet the requirements of a hydroelectric power plant. Performance of a designed turbine is validated, to some extent, by computational fluid dynamics simulations. Field performance testing of hydraulic turbines is undertaken to define the head-power-discharge relationship that identifies the peak operating point of the turbine. This relationship is essential for the efficient operation of a hydraulic turbine. The art of hydraulic turbine design never stands still but always progresses. In recent years major emphasis has been on the materials of construction and on such features of design as will reduce maintenance work and costly outages in the field.LimitationsHydro power plant or we can say that hydraulic turbines are widely used from the last decades. It is an efficient renewable energy source. There are many up and downs. Hence there Some limitations as shown in below,1.It is a renewable energy source. Water energy can be used again and again.2.the running cost of turbine or less compare to other.3.It has high efficiency.4.It does not pollute environment.5.It is to maintain.

Performance of Information Systems through Organizational Culture Essay

The objective of this paper is to determine the importance of the connection between the organizational culture and the information system which can be vital to achieve essential business goals. However the proper definition of information system (IS) is important, as different people create confusion in this respect, which according to Anderson (1992) it is the system which captures, records, and reorganize data then provides results which are useful for managerial purposes. On the other hand information technology IT is only the technological part of IS and the organizational culture is simply the way things are done in a firm. The interaction of these systems would result in huge advantages. Now it is that we have precisely viewed the explanation of IT, IS and organizational culture. We should now look at their interconnectedness. IT and organizational culture are incorporated in order to have statistical and meaningful information from the raw and unarranged data which is the information for decision making, however the feasibility of the implementation of such system is important in terms of technology and its cost. Once an idea or belief is accepted by a larger group it is said o be powerful and if it is accepted by a specific group then subcultures are said to exist and it is important to determine that which culture is dominant, and on the basis of this culture two opinions are created one which says that yes IT is important and the second which identifies IT as the fundamental basis of the IS, however it is also important that the new culture should be implemented or meant for a foreseeable future in the long-term and not in the short-term, as the short-term creates complexity quite earlier as compared to long-term approach, if there is some element of deviation of opinion. No matter what is the final decision is, the carrying out of the implementation process is important, currently in most firms there exists a ‘’IT specialist culture’’ which involves only the IT personnel in this process and obviously is not much effective. Therefore it is important that in the implementation of an IS, not only IT personnel should be involved but also the top management and the users of this IS should also be involved so that their requirements are catered in an efficient and effective way. Theoretical principles or basics Today the world is turned into a dynamic market place, where firms need to compete in terms of prices, efficiency and technology. For this purpose experts have realized the importance of information systems (IS) with information technology (IT) as its basis, combined together with the organizational culture. The perfect combination of these three important systems of a firm a firm is able to achieve a competitive status in the world market. Therefore it is important to have such elements in the firm in order to achieve businesses vital goals. For this purpose cultural change is to be incorporated, provided that it is the way things are done or the set of norms of the firm, therefore the bubble-like approach of incorporating cultural changes is said to be the most effective one. Under this idea of bubble-like cultural change, comes the idea of informatics and informational culture. The idea of IS is also important, however majority of people confuse it with IT however the correct expl anation are the one discussed earlier. The implementation of IS’s in most of the firms has resulted into various advantaged to the firms; briefly it enables the management to acquire meaningful information from the raw data and later to help decision making. But the successful implmetation and usage of the IS requires three important components which are: 1, the data or information, the people (implementers and users) and the material resources. Here the data can be any data form example businesses truncations or employee’s records, and the material resources are the mechanical supportive equipment for example office furniture and computers etc and lastly the people are the user and the implementers of the IS. Now with people here comes the notion of organizational culture, the culture in accordance with the IS and IT plays an important role if these three things are in line or are in agreement then vital advantages can be observed which are discussed as follows: Â · As it decreases the anxiety and confusion created by the IT/IS, it supports the adaptation of the environmental changes, therefore it contributes positively to the overall satisfaction level of the internal staff who have been involved in its implementation. Â · Â   Enables the management to know if the implantation id accepted by the users. Â · Â   Social relations are created when the implementers and users of different departments meet to implement the system. This adds to the motivation level of the employees. Â · Tells the users that which information will be available at what location in what time. Â · Â   Determines the effectiveness of the IT/IS associated to the means of communication, as both inside and outside, it is a vital way correspondence. Â · Â   As it explains that what are the norms and practices of the entity, a feeling of strong unity is created. Interconnectedness of IT, IS and Organizational Culture An IS is created so that meaningful information can be derived out of the raw data, therefore it is that an IS is responsible for converting data into information and therefore quantity and quality of the information is important. However the relationship between data, culture and information system is important. Only an effective IS can be developed when there is perfect correlation between these three. And then only information which is meaningful can be obtained and used for managerial purposes. We have discussed that appropriate people in appropriated places is important, another point about the feasibility in terms of technology and finance. If there are no sufficient financial and technological assistance and resources then the application of the IS may not be successful, for example if due to lack of finance some important features of the IS are excluded from the plan then it won’t produce accurate and meaningful results. Another way in which the relationship of IT and organizational can be reviewed can be provided with two questions that whether it is the IT which creates the lines of an organizational culture or whether it is the organizational culture that decides that whether IT solutions should be incorporated or not; answers to these can be this if there is strong feeling among the users of the IS and other supporting staff that the use of IT has resulted into the benefits of some particular group, department or a person then incorporation of computerized solution will form as the firms norms or in other words culture because majority thinks that yes IT is important. However it is also possible that opposite can happen, which can be further elaborated in a way that there have been opposite behaviors in respect of the discussion between the service and manufacturing sector. This is because in manufacturing businesses there is more of manual labor work and computerization and IT is incorporated to a lesser extent thus a culture in manufacturing would be less compatible to the IT, whilst in the service sector more of IT solutions are required and computerization is involved to a larger extent therefore there is strong evidence of the fact that information technology can set the value’s and norms of the firm. Now there is a question that which approach is the best? This is difficult question to answer because the two have enormous effects on each other, but in light of modern business techniques IT/IS solutions have been more effective on the cultural practices, this is because an IS not only automates the flow of data but also provides manage ment with alternatives ways of doing things in respect of efficiency, accuracy, and timeliness. Specific Relationship of Information System and the Organizational Culture It is possible that there exists a conflict between the norms or cultural practices of two groups in an entity. Therefore, it is in vital interest of the firms that these differences are rectified, because when there is one common way of doing things efficiency and timeliness are prone to occur along with economies of scale ( reaching a position when per unit cost is lowest). More specifically these divergences can be that a larger group supports one view and a smaller group supports the contrary this is known as the subculture. Distinction between these two opinions is necessary so that there might be an informatics or an in informational culture. Where informatics is that for example usage of IT is important, and the informational culture is with more detail where it says in order to make correct and accurate decisions IT should be incorporated as the basis of an IS. The first culture is easy to understand but the second one goes into more detail, it also includes in it the first culture and also the organizational behavior and the information data. It however necessary that in order to have a successful transformation of IT into an IS, conversion of informatics culture into the in informational culture is necessary. Informational and Informatics Culture; Features It is now that we have come to know that what are the two cultures now we must discuss that which one is to be transformed into the other through administrative intervention. When we talk about the informatics culture the case is that it only considers the costs of the IT department only in the short term, therefore it ignores the long-term research and development process which can result into the firms inters this is why it is a usual case that firms end up in spending more and earning less from IT centers as proper consideration are not taken when purchasing its equipment and employing staff. However on the contrary the informational culture approach considers the outputs of an IT center to a larger extent; it not only considers the quantitative aspects of the IT solution but also the long-term usefulness to the firms in respects of tactical and strategic planning, it not only sees the IT solution in terms of an IS as cost, but also highlights it advantages and long-term benefits in terms if research and development and therefore upon this approach distributes its cost over its useful life.

My Personal Learning Style

Benjamin Franklin once said, ‘’Tell me and I forget. Teach me and I remember. Involve me and I learn. ’’ Great quote to simplify how some people learn best, by doing rather than seeing or hearing. It is important to realize that most students do not know the learning style that stands out in their personalities; under that circumstance, it could be hard for them to improve their grades.That is why I consider important knowing and understanding the characteristic of a kinesthetic learner to thereby adjust my study habits and do better in college. Whereas for some people it is easy to remember materials they have seen or heard, for me it is easy to remember things that I have experienced. Likewise, I can say that ‘’learning through doing’’ is the first characteristic that helped me to recognize myself as a kinesthetic learner.Additionally, there are three others characteristics that put me in that category. First of all, I learn bes t by actively exploring objects. I do not usually read instructions or manuals, ‘’Forget the manual, I will work it out’’ is a phrase I use often when I buy a new electronic device or any product that needs to be assembled. Secondly, as a kinesthetic learner I find hard to study by reading or listening. It takes me more time to remember and understand the material given in class.As a result, I quickly get tired and bored about studying and later I may become distracted by my need for activity. The final characteristic that makes a this kind of learner is that I need to be active constantly. I may feel uncomfortable if I have to sit for long periods of time, specially in classrooms where I lack of opportunities for exploration. The only exception of a class where I never become bored during high school was chemistry, due to the experiments that the professor assigned in class.It is important for me as a student to know the study habits that fit better my le arning style, it not only will help me to preform better in college, but it also will make me understand and study the material given in class easily and quickly. The first adjustment I would like to make to my study habits is joining to study groups. Better understanding of the course material and the development of teamwork skills are some of the benefits I can obtain by joining to people who are willing to learn with me.Another change I would make to my study habits to fit my learning style, would be studying in short blocks. It is true that my need of exploring distracts me while I study for tests or quizzes, but taking breaks of 15 minutes as a reward after studying from 45 to 60 minutes, will help me to get rid of any possible distraction or negative feelings such as, boredom or tiredness. By carefully making the right adjustments to my study habits that, at the same time, would fit my personal learning style, I know that I would improve and do better as a student not only in tests and quizzes, but also in college.